The new age consumer in India is highly untapped and has far more international exposure, Brand awareness, lifestyle aspirations and spending potential than ever before. moreover, the savvy Consumer has grown up’ in a thriving digital ecosystem of abundance, choice, and Convenience of buying with a simple click. In the attempt to marry the global category defining use -cases with the smart customer, we aim to bring home edgy international bran ds, some of Whom can potentially build their largest markets in India.